A market leader in weapons manufacturing, design, research and development that seeks profitable business opportunities for our Principals, Dealers and other Stakeholders while guaranteeing to our Customers the safest, most reliable, most accurate, and most technologically advanced weapons.

We will add value to our products through the development of quality processes and the application of innovative research and development activities while applying advanced information technology and using state-of-the-art equipment in pursuit of continuous improvement.

We will satisfy the needs of our Customers by continuously improving our quality standards and technical expertise while striving to develop long-term business partnerships with our Principals, Dealers and other Stakeholders through innovation and reliability.

We will help the Armed Forces of the Philippines, the Philippine National Police, the Philippine Coast Guard, other law enforcement agencies, and the Philippine government as a whole, in its weapons modernization program.

We will harness the potential of our organization to export our products to foreign governments and foreign military forces friendly to democratic institutions.

We will empower our people to accelerate growth and development of our organization as a whole.

We will be a customer-focused, entrepreneurial, and proactive organization of dynamic teams trained to world-class standards.

United Defense Manufacturing Corporation will be the EMPLOYER OF CHOICE in the weapons manufacturing, research and development industry.

Our organization will embrace a culture that is FORWARD-LOOKING, RESOURCEFUL, INNOVATIVE and RESULTS-ORIENTED. Partnership with our Principals, Dealers and other Stakeholders will be a key ingredient in improving business results. We will create a work environment where our employees can have the INITIATIVE to share their ideas, assert their opinions, harness their potentials and sharpen their skills. Our employees will be treated fairly and listened to in an OPEN COMMUNICATION atmosphere as they share in the pursuit of the company’s VISION and CORE VALUES.

We are proud of our Filipino spirit of “MALASAKIT” which expresses mutual respect and concern amongst our Stakeholders. This spirit of concern or ownership of one’s work is leveraged on the employee’s sense of PERSONAL RESPONSIBILITY for his job, family expectations and the company’s social responsibility as a whole.

We will provide our Principals, Dealers and other Stakeholders with VALUE-ADDED SERVICES which go beyond reliability as we strive to be receptive to their changing needs. We will build business relationships through professional partnerships where we exert influence and make a difference.

Our organization will stand out because of our PASSION FOR EXCELLENCE in achieving our goals. This COLLABORATION flows from our employees’ PERSONAL ACCOUNTABILITY to excel in their individual work and commitment to the success of their co-employees. This is also reinforced by initiative, sincerity, trust, respect for diversity in perspective and openness to persuasion.

We will be ENTREPRENEURIAL as a potent tool in gaining the competitive edge in our business, and to meet expectations of all our Principals, Dealers and other Stakeholders. This type of LEADERSHIP will be reflected in our INNOVATION with ideas, OWNERSHIP of our actions, and hands-on URGENCY in achieving day-to-day results without losing sight of our strategic directions.

We shall take pride in our INTEGRITY which results from high ethical standards in conducting our business.

We will endeavor our very best to communicate our expectations and inspire adherence to these values and standards throughout our organization.